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Wednesday, September 21, 2011

Renault to commence phase II of India market strategy, plans new products to launch next year

French commercial vehicle manufacturer Renault, is all to commence the second phase of the India market strategy after the successful first phase completion this month with the establishment of its Fluence sedan and Koleos SUV brands in the premium car segment.
As per the business strategy for the second phase, the company may roll out an all new small car in the first few months of 2012. The new launches will be based on the same V-platform that supports the Nissan Micra and Sunny.
The new product are designed under the consideration of Indian market and will compete with Maruti Suzuki's Swift and the Hyundai i20. Moreover, in mid-2012 the company will launch its fourth product the SUV Duster which will compete with Mahindra's Scorpio and the Tata Safari.
As per the dealer of the company, the fifth product of the company, a new sedan, is positioned between the Volkswagen Vento and the Swift Dzire, is scheduled to be launched in the late next year. All planned 12 products are expected to come in by 2014.
Mr Len Curran, Vice-President, Sales and Marketing, Renault India, said, “Our target is to reach one lakh units by 2013. The two new vehicles will have above 60 per cent localisation and India will be the first market for this small car.”

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