Showing posts from December, 2011

Happy new year


Samsung NO 1 in INDIA

Management vs. Leadership

Management vs. Leadership

Conducting Market Research

Conducting Market Research

Writing a Business Plan for Your Small Business

Writing a Business Plan for Your Small Business

Basics of the Situational Leadership Model

Basics of the Situational Leadership Model

Pharma deals may come under scanner

Corporate affairs ministry mulls changes in Competition Act, may provide different threshold for various sectors. Pharma deals may not escape the scrutiny of the Competition Commission of India (CCI) on the ground of higher threshold that is provided in the Competition Act to trigger such a vetting. For, the Ministry of Corporate Affairs is mulling amending the legislation. The Ministry of Corporate Affairs (MCA) is planning to amend the Competition Act, 2002, to introduce sector-specific assets and turnover thresholds for merger and acquisition (M&A) scrutiny. While the move is primarily meant to empower the CCI to take up the scrutiny of all M&As happening in the domestic pharmaceutical space, it will make sector-specific exemptions, if required, easy across industrial sectors. The ministry is known to have accepted a suggestion from the CCI to include a new section in the Act which allows the government to notify different value of assets and turnover for any class

Customer Realtionship Management

CRM is a business strategy that maximizes profitability, revenue and customer satisfaction by organizing around customer segments, fostering behavior that satisfies customers and implementing customer centric processes. Types of CRM Strategic CRM Operational CRM Analytical CRM Collaborative CRM


Pharma news-Sanofi Aventis Acquire Universal Medicare’s Nutraceutical Business

Aventis Pharma Limited (part of the Sanofi Group) announced on 24 th  August, 2011 that it has entered into a definitive agreement to acquire Universal Medicare Private Limited’s business of marketing and distribution of branded nutraceutical formulations in India. Also, approximately 750 commercial employees will transition to Aventis Pharma Ltd. The transaction has been approved by the Boards of Directors of both companies. It is expected to close in the fourth quarter of 2011, subject to certain conditions precedent. Universal Medicare, (headquartered in Mumbai, India) manufactures, markets and distributes branded nutraceutical formulations in India through their sales and marketing infrastructure. For the year ended March 31, 2011, Universal Medicare’s turnover of the business to be acquired was approximately Rs. 1100 million. With this acquisition, Aventis Pharma will advance its sustainable growth strategy in India and facilitate the creation of a consumer healthcare and w

MBA-PGDM-Difference between FDI and FII

Difference_between_FDI_and_FII.docx - 65 KB

MBA-PGDM-Nike, Bata, Converse, Woodland-Measurement_Brand_Personality_Scale_for_Shoe_Brands-Research project

Measurement_Brand_Personality_Scale_for_Shoe_Brands.pdf - 189 KB

Business plan-Interior Designing

AESTHETE_Interior_designing.pptx - 630 KB



The communication strategies used by both the companies are innovative showing the product in the ads that are shown on the websites. The difference is that Nokia is trying to show the intangible or the part of ad concentrates on turning the phone into a wallet.It is focusing on the service part of the mobile phone. Samsung placed its ad in economic times by  attracting the viewers with displaying the 'hot news' and issues on the screen.The image is from economic times website where the users are attracted to the latest and hot news and with the buttons similar to its product for sliding the news item on the screen.

Brands and Brand extension-article review

• New Product launch has always been a popular strategy of the organisations to seek growth There are three broad strategies to launch a new product: (i) Line Extension; (ii) Brand Extension; and(iii) New Brand.  • Brand extension option has become an increasingly popular way to enhance the equity associated with well-known and well-respected brands Reduce introductory marketing expenses Reduce the risk of complicated buying decisions   Enhance the prospects of gaining access by helping retailer and consumer acceptance BRAND EXTENSION • Using an existing brand name to promote a product in a different category, is Brand Extension or • Brand extension is using the leverage of a well known brand name in one category to launch a new product in a different category. • The key difference between line and brand extension is the product category. • In line extension the Product Category remains same whereas in brand extensions product category changes. • Authors of the researc

Reliance digital-Operations head-Mr.Suresh sukumaran SEMINAR@SSIM