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Wednesday, April 4, 2012

What's there in a NAME??? SUPER SPLENDOR

The bike Super Splendor was really a good launch with all improvised features than the previous model of splendor.Of course the model splendor is known for as the economical bike with the best mileage, super splendor was also launched on taking the same positioning values and it is successful in leveraging the point.
The bike has everything which it has to have, mileage,looks, comfort, and it is the bike for the people who wants to Experience the higher HP bike with 125cc at reasonable price.Positioning in between the 100cc bikes and 150cc bikes at that time.
What went wrong with the SUPER SPLENDOR is its name.People are Bored of watching SUPER HEROES-SUPERMAN , HE-MAN, SPIDERMAN. Which has something super in it and finds kiddish in the name and SUPER STARS in INDIA do more Comedy stunts and Fights.So Customers couldn't find it so comfortable in name 'SUPER'. Right product at the right time at right place also failed due to NAME. So whats there in the NAME????

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